AI Insights · Timothy · July 2024
Q2 2024 iOS Fitness & Weight Loss Apps Performance in the US
An overview of the Q2 2024 trends for the top iOS fitness and weight loss apps in the US, highlighting downloads and user engagement. Detailed insights are available from Sensor Tower.
In the second quarter of 2024, the iOS fitness and weight loss category saw varying performances among top applications in the United States. Sensor Tower's data provides a clear view of these trends.
MyFitnessPal: Calorie Counter maintained a steady user base with weekly active users fluctuating around 13K, peaking at 13K in the final week of June. Downloads remained consistent, averaging around 570K per week, while revenue showed a slight downward trend from 1.6M USD in the first week of April to around 1.4M USD by the end of June.
Strava: Run, Bike, Hike experienced an increase in revenue, peaking at 1.3M USD in the last week of June. Downloads saw a modest rise from 240K in late April to over 400K in the final week of June. Weekly active users saw a significant jump to 4.8K in the last week of June from around 4K in the first week of April.
JustFit: Lazy Workout & Fit showed a spike in weekly active users from 1.4K to over 2K during the quarter. Downloads saw a peak of 697K in mid-April. The app's revenue also exhibited growth, ending the quarter at 600K USD in the last week of June.
BetterMe: Health Coaching had a fluctuating download count, with an increase to 94K in early May. Weekly active users saw a modest increase from 255 to 300 from the start of April to late May, but ended the quarter at 160. Revenue saw a peak of 553K USD in the last week of June.
STEPN had no downloads recorded throughout the quarter, with an outlier of 1 download in early May. Despite this, the app's revenue saw a major spike to 2.8M USD in mid-June. Weekly active users saw a slight decline from 336 to 263 over the quarter.
For more detailed insights on the performance of these iOS fitness and weight loss apps, Sensor Tower's comprehensive data platform is the go-to source.